What is a guest checkout on an e-commerce website?

Guest checkout on an e-commerce website allows customers to purchase without creating or logging into an account. This feature simplifies the buying process by eliminating the need for registration, which can be particularly appealing to new customers or those who prefer a quick and hassle-free shopping experience.

Key benefits of guest checkout include:
 

• Increased Conversion Rates: Reduces barriers to purchase, encouraging more customers to complete their orders.
• Enhanced Customer Experience: Provides a faster and more convenient shopping experience.
• Privacy and Security: Appeals to customers who are concerned about sharing personal information or creating multiple accounts.

Overall, guest checkout is an effective way to cater to a wider audience and improve the overall user experience on your e-commerce website.